Seppeltsfield

 

Joseph Ernest Seppelt, a merchant who sold such commodities as tobacco, snuff and liqueurs, emigrated with his family from Prussia (now Poland) to Australia in 1849 to break free from political and economic unrest. He was intent on growing and selling tobacco.

In 1850, he and his family settled in Klemzig.

After discovering that the land was not suited for such purpose, he and his family decided to settle in the Barossa Valley in 1851.

In 1851, Seppelt purchased 158 acres of land for about £1 an acre which he called Seppeltsfield.

He soon discovered that, as was the case in Klemzig, the land in the Barossa Valley was not suited for growing economically useful tobacco.

However, the Seppelts did have success growing wheat on their land and, due to the gold rushes of the 1850s, were able to sell it for high prices due to high demand at the time.

With his knowledge of liqueurs gained from his days as a merchant, Seppelt saw there was potential for wine production on his land.

Thereafter, the Seppelts planted vines that flourished.

By 1867, Joseph had begun construction of a full scale winery, and by 1878, the port store cellar was completed.

 

Joseph Seppelt did not live to see the completion of his winery, as he died in early 1868.

Oscar Benno Pedro Seppelt, his eldest son, inherited a 55% majority of the winery; at that time he was 21 years old.

Benno’s younger siblings, Victor and Ottilie, inherited 30% and 15% of the winery respectively.

Benno later bought out his younger siblings and gained complete control of the winery.

Benno's oversight helped earn the winery a reputation for quality wines. At the turn of the century, the Seppelt Winery was Australia's largest winery, producing 2 million litres annually.

Benno and his wife had a total of 16 children. In 1902, Benno set up "B Seppelt & Sons Ltd", and on his retirement in 1916, their eldest surviving son, Oscar (Oscar Benno Seppelt), became Managing Director. 

After Benno's death in 1931, many of their children took interests in the company.

The company remained in the Seppelt family until 1984 when it became the subject of a share market struggle for its control, and subsequent takeover by SA Brewing Holdings in 1985. 

 

The 100 Year Old Tawny Port

In 1878, to celebrate the completion of the cellar, Benno selected a puncheon (500 litre barrel) of his finest wine and declared that the barrel would be allowed to mature for 100 years. Thus was the idea of the "Seppelt Para 100 year old Tawny Port" born.

Every year since 1878, the winery has set aside more of its finest wine for 100 years of barrel maturation. In 1978, the first bottles (750ml) of the 100 year old wine were released.

The Seppelt Para 100 year old Tawny Port, then the Seppelt Para 100 year old Tawny, and now the Seppeltsfield Para 100 year old Tawny, has become the signature wine for the Seppelt, and subsequently Seppeltsfield, brand. Seppeltsfield is the only winery to have notable amounts of wine set aside in consecutive vintages for over 100 years, and nowhere else in the world does a winery annually release a commercially available wine a century old.

In 2009, the wine was priced at $1,000 per half bottle (375ml). Originally released in 750ml bottles and 375ml half bottles, the wine is now available "in 375ml and 100ml formats".

 

 

 

Sources:

Website: Biography- Joseph Ernest Seppelt: http://adb.anu.edu.au/biography/seppelt-joseph-ernest-4558

Website: Oscar Benno Pedro Seppelt: http://adb.anu.edu.au/biography/seppelt-oscar-benno-pedro-4927

Website: Seppeltsfield Road: http://www.seppeltsfieldroad.com/